SPARKING WHEREVER YOU GO
2026
Client
Grupo Amorim
IndUSTRY
Luxury Fashion
Retail
Visual Identity
Art Direction
Storytelling
Motion Design
TEAM
Duarte Carvalho,
Motion Designer
CONTEXT
Conversation Starters is a digital curation project by Fashion Clinic, created to explore the cultural significance of iconic fashion pieces and the stories behind them. Through a design-led editorial approach, the project transforms fashion knowledge into a visual and narrative experience, highlighting the heritage, relevance and creative influence of the brands it features.
SOLUTION
The visual identity translates the project’s concept into a distinctive and sophisticated graphic language. Through a carefully considered typographic composition and an editorial design approach, it establishes a flexible framework for storytelling, allowing each edition to explore the cultural significance and heritage of iconic fashion pieces. The first edition, From Monogram to Cultural Icon, places the Yves Saint Laurent monogram at the centre of this narrative, celebrating its evolution into an enduring cultural symbol.