É DE FAMÍLIA
2020
Client
Angelini Pharm
Pharmaceutical
SCOPE
Key Visual
CONTEXT
Atopic skin requires specific care from the earliest days of life, making skin protection and comfort a priority for parents. Barral BabyProtect offers a specialised solution, developed to strengthen the skin’s natural defences and provide gentle and effective daily care. In a category where trust and peace of mind are essential, the brand aims to convey reassurance to parents and well-being for babies.
SOLUTION
The key visual places the baby at the heart of the communication, conveying the tranquillity and comfort of healthy skin. The letter B, a prominent graphic element, surrounds and frames the image, acting as a symbol of protection and care. The use of yellow tones reinforces the association with Barral’s brand identity. The composition also incorporates the products and the range’s key functional benefits, balancing an emotional approach with clear communication of its product benefits.