THE CITY OF TOMORROW
2021
Client
Grupo NOS
Technology
SCOPE
Visual Identity
Art Direction
Design Systems
CONTEXT
Driven by the essential changes brought about by sustainability, Bright City was created to shape smarter, more sustainable and liveable cities. It delivers an integrated smart city service, combining advanced technological expertise with centralised management capabilities.
SOLUTION
Bright City’s visual identity is defined by a clear and dynamic graphic language, designed to convey confidence and connection. The formal simplicity and consistency of its graphic elements reflect a forward-looking brand, capable of communicating the complexity of urban ecosystems through a coherent and recognisable visual expression.